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Paul, whom I respect tremendously for his web development work, obviously doesn&#8217;t &#8220;get&#8221; SEO and has evidently had some bad experiences with the snake oil side of our trade over the years. Luckily he&#8217;s shown himself to be willing to learn and I hope to be part of that learning experience. But I also wanted to write about this as I think it&#8217;s important for our industry.</p><p>His main argument, after you remove the link-bait title and the weird introduction, is that what <em>we</em> SEO&#8217;s call SEO these days, shouldn&#8217;t be called SEO as it should be called (decent) web development. I agree in large part with that statement. But here&#8217;s the kicker: if a web developer or web development agency fails (and they do, very often, very miserably), the client often doesn&#8217;t notice. The web developer often delivers a shiny new website with all the bells and whistles that the management asked about. The fact that technically, information structurally and architecturally, the entire site is a mess, will not be noticed by 99% of clients. At least&#8230;</p><p>Not until they notice their analytics, or rather, the fact that their phone stops ringing. And they notice one specific thing: a big hole in their traffic, where organic traffic from search engines used to be. That&#8217;s when they call an SEO, because those are the people that know about search engines, right? That, Paul, is why we&#8217;re still called SEO&#8217;s. It&#8217;s a demand driven thing: the client wants more search traffic, so he / she searches for someone that delivers that to them. They don&#8217;t know that their web developer did a lousy job, it&#8217;s <em>our</em> job to tell that to them.</p><p>In our <a\nhref=\"http://yoast.com/hire-us/website-review/\">website reviews</a> we encounter, on a daily basis, websites that have been redesigned where the web developer / designer deemed it &#8220;not necessary&#8221; to do 301 redirects from the old URL structure to the new one. Where development environments are left open for Google to index and a few wrong links in the content mistakenly go <em>to</em> that development environment, causing havoc for the website in question. Websites where a fancy new faceted based search system causes 4.5 <em>billion</em> URLs (actual example), to be created and Google slowly indexes all of them, leaving the websites ranking in dust. I can go on for hours.</p><p>My buddy <a\nhref=\"http://theuws.com\">Richard</a> commented:</p><blockquote><p>But what if they call it “inbound marketing”?</p></blockquote><p>To which Paul said:</p><blockquote><p>I much prefer that. It does not apply that sites should be optimised for search engines over users.</p></blockquote><p>Sigh. First of all, if SEO means anything, it&#8217;s that we optimize the search engine, not the site. The term is a weird acronym, but people know it now, so we stick with it. You see, even when BMW wants to sell &#8220;mobility&#8221;, in the end they sell cars. We all <em>want</em> to sell website optimization, but in the end, people come to us for SEO. That we&#8217;ll give them website optimization as a result doesn&#8217;t matter.</p><p>Also in the comments, <a\nhref=\"http://www.seobythesea.com/about-seo-by-the-sea/\">Bill Slawski</a> said:</p><blockquote><p>A person who uses things like keyword density and gateway pages is not an SEO, and never has been.</p><p>But, if you need help with hreflang, canonical link elements, parameter handling, rel prev and next values for pagination, XML sitemaps for pages and images and videos and news, Google Plus authorship markup, Facebook’s Open Graph meta data, schema.org implementation, and many other issues that great content alone will not solve, an SEO can help you with those.</p></blockquote><p>To his credit, Paul <a\nhref=\"http://www.smashingmagazine.com/2012/12/11/seo-the-inconvenient-truth/#comment-985658\">responded</a> to that thanking Bill and stating that these:</p><blockquote><p>&#8230; are not things I would expect any half decent web designers to do as part of their job.</p></blockquote><p>Well to be honest Paul, I do expect a decent web designer to know that stuff and if he doesn&#8217;t, I expect him, and thus you, to stop commenting about SEO until you <em>do</em> know about that stuff. You obviously don&#8217;t, because If I take your article from 2010, linked above, as an example:</p><ol><li>you haven&#8217;t implemented <a\nhref=\"http://yoast.com/push-rel-author-head/\">rel=&#8221;author&#8221;</a>;</li><li>I can&#8217;t find an XML sitemap;</li><li>most of the pages on his site except for singular posts and pages lack a decent <a\nhref=\"http://yoast.com/canonical-url-links/\">rel=&#8221;canonical&#8221; link element</a>;</li><li>there is no <a\nhref=\"http://yoast.com/rel-next-prev-paginated-archives/\">rel=&#8221;prev&#8221; / rel=&#8221;next&#8221;</a> implementation on his archives;</li><li>in fact, there is no decent pagination on those archives at all, and lastly;</li><li>there is no schema.org markup.</li></ol><p>I could go on. So, Paul, you say in your article that SEO should be decent web development, but you obviously haven&#8217;t kept up to date with what decent web development is then. I have an easy fix for you though. If you install my (100% free as in beer) <a\nhref=\"http://yoast.com/wordpress/seo/\">WordPress SEO plugin</a> and take 2 minutes to configure it, 1 through 4 will be taken care of for you by that plugin, automatically. But if you do that I will take that as an acceptance that there is a very <em>convenient</em> truth about SEO. I trust I&#8217;ll get to convince you that SEO is worth while, but I think the world deserves more than just a comment on your post as a counter argument to your headline, which I know you now regret.</p><p>Let this be the first step in me, and others, convincing you of the value in SEO. I very much hope to see an article from your hand in 6 to 12 months time stating you were wrong.</p><p><a\nhref=\"http://yoast.com/seo-paul-boag/\">Want SEOs to lose their job? 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Today is the first result of what might become a somewhat longer tradition: <a\nhref=\"http://yoast.com/wordpress/seo/\">WordPress SEO</a> is now a Sucuri Safe Plugin.</p><p>What this means? It means I&#8217;ve asked <a\nhref=\"http://sucuri.net/\">Sucuri</a> to do a full security review of my WordPress SEO plugin. They found a couple of small issues, which I&#8217;ve all addressed in the 1.3 release I put out earlier today.</p><p>So while 1.3 might not be a major release in terms of functionality, it is the result of quite a bit of work. If you check <a\nhref=\"http://plugins.trac.wordpress.org/changeset/632010/wordpress-seo\">this commit</a>, you&#8217;ll see a <em>ton</em> of little changes have gone into the plugin. Most of them are really minor, but all combined, they make for a better and, more importantly, safer plugin.</p><p>I plan to do more updates to my biggest plugins to fix things like this. 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It&#8217;d be cool if you, just like the rest of Automattic, would work <em>with</em> the community instead of against it.</p><p>I know you&#8217;re capable of it, because this line in the plugin:</p><pre class=\"brush: php; title: ; notranslate\">if ( in_array( \'facebook/facebook.php\', $active_plugins ) )\nadd_filter( \'jetpack_enable_opengraph\', \'__return_false\', 99 );</pre><p>This shows me that you <em>did</em> think about what would happen if Facebook&#8217;s plugin was active. That&#8217;s logical because people at Automattic worked on that plugin too. Now next time, please look at some of the repositories most popular plugins too and adjust accordingly. At the very least start a conversation with plugin authors about what&#8217;s coming up when you create stuff that clashes.</p><p><strong>Update</strong>: might be good to note, when Facebook&#8217;s plugin is active and OpenGraph is enabled in my SEO plugin, my plugin filters the output of the Facebook plugin to prevent two sets of OpenGraph tags. Niall Kennedy of Facebook has actually also submitted a patch to my SEO plugin to improve how it does OpenGraph. That&#8217;s how this community <em>should</em> work.</p><p><a\nhref=\"http://yoast.com/jetpack-and-wordpress-seo/\">Jetpack and WordPress SEO</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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I wanted that checkout page to run on https, for obvious reasons: people fill out their email and, depending on their payment method, their credit card details there. That&#8230;</p><p><a\nhref=\"http://yoast.com/wordpress-ssl-setup/\">WordPress SSL setup tips &#038; tricks</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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It&#8217;s one of the reasons why I think VPS.net delivers the <a\nhref=\"http://yoast.com/articles/wordpress-hosting/\">best WordPress hosting</a> out there. BTW, they&#8217;re running a special at VPS.net, giving away Amazon gift cards for new VPSes, so if you&#8217;ve been thinking about switching, now&#8217;s a better time than any to switch to <a\nhref=\"http://yoast.com/out/vps/\">VPS.net</a>.</p><p>I had already set up the free certificate a while back, as I wanted to run my <a\nhref=\"#wordpress-admin-ssl\">WordPress admin over https</a>, but I decided to go for a <a\nhref=\"http://en.wikipedia.org/wiki/Extended_Validation_Certificate\">Extended Validation certificate</a> today. This is a certificate that doesn&#8217;t just show an SSL icon in the browsers location bar but actually gives a green background for it and adds the company&#8217;s name, like so:</p><p><img\nclass=\"alignnone size-full wp-image-56011\" title=\"extended validation SSL certificate\" src=\"http://cdn2.yoast.com/wp-content/uploads/2012/11/extended-validation-certificate.jpg\" alt=\"extended validation SSL certificate\" width=\"411\" height=\"300\" /></p><p>Of course this isn&#8217;t needed for every site, but I think it&#8217;s worth testing if you sell products. It provides just that bit of extra trust that can be <em>so</em> needed for online transactions.</p><h2>Next: forcing SSL on that one page</h2><p>There are plugins that can do this for you, most notably <a\nhref=\"http://wordpress.org/extend/plugins/wordpress-https/\">WordPress HTTPS</a>, but as I wanted a bit more control and understanding of what was happening, I decided to code it manually. The code consists of two bits, this bit forces the checkout page to be on https all the time and at the same time redirects all pages that do not need to be SSL to an http URL:</p><pre class=\"brush: php; title: ; notranslate\">function yst_ssl_template_redirect() {\n	if ( is_page( 123 ) &amp;&amp; ! is_ssl() ) {\n		if ( 0 === strpos($_SERVER[\'REQUEST_URI\'], \'http\') ) {\n			wp_redirect(preg_replace(\'|^http://|\', \'https://\', $_SERVER[\'REQUEST_URI\']), 301 );\n			exit();\n		} else {\n			wp_redirect(\'https://\' . $_SERVER[\'HTTP_HOST\'] . $_SERVER[\'REQUEST_URI\'], 301 );\n			exit();\n		}\n	} else if ( !is_page( 123 ) &amp;&amp; is_ssl() &amp;&amp; !is_admin() ) {\n		if ( 0 === strpos($_SERVER[\'REQUEST_URI\'], \'http\') ) {\n			wp_redirect(preg_replace(\'|^https://|\', \'http://\', $_SERVER[\'REQUEST_URI\']), 301 );\n			exit();\n		} else {\n			wp_redirect(\'http://\' . $_SERVER[\'HTTP_HOST\'] . $_SERVER[\'REQUEST_URI\'], 301 );\n			exit();\n		}\n	}\n}\nadd_action( \'template_redirect\', \'yst_ssl_template_redirect\', 1 );</pre><p>If you&#8217;re sure the URL will always be &#8220;clean&#8221;, as in, without parameters, this can be even simpler, but in this case I needed it to work with the URL parameters that <a\nhref=\"http://yoast.com/selling-wordpress-plugins/\">Easy Digital Downloads</a> uses. The number 123 is the ID of the checkout page, you should of course replace with your own page ID if you use this code.</p><p>Now we also want get_permalink to return the right URL, so let&#8217;s filter its output:</p><pre class=\"brush: php; title: ; notranslate\">function yst_checkout_page_ssl( $permalink, $post, $leavename ) {\n	if ( 123 == $post-&gt;ID )\n		return preg_replace( \'|^http://|\', \'https://\', $permalink );\n	return $permalink;\n}\nadd_filter( \'pre_post_link\', \'yst_checkout_page_ssl\', 10, 3 );</pre><p>This way if something links to the checkout page, the redirect isn&#8217;t even needed as the link is already an https link.</p><h2>MaxCDN, W3 Total Cache &amp; SSL: a golden trio</h2><p>My favourite <a\nhref=\"http://yoast.com/articles/cdn-wordpress-maxcdn/\">WordPress CDN provider MaxCDN</a>, works great with W3 Total Cache. It does so even with SSL, <em>if</em> you know how to set it up. It&#8217;s very bloody simple too once you know it: for each CNAME, you enter not just the CNAME, but you follow it by a comma, and then enter the SSL version. For me, this looks like this (click for larger version):</p><p><a\nhref=\"http://cdn.yoast.com/wp-content/uploads/2012/11/w3tc-maxcdn-ssl.jpg\"><img\nclass=\"alignnone size-large wp-image-55907\" title=\"WordPress SSL Setup: W3TC MacCDN SSL settings\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/11/w3tc-maxcdn-ssl-535x296.jpg\" alt=\"WordPress SSL Setup: W3TC MacCDN SSL settings\" width=\"535\" height=\"296\" /></a></p><p>This settings makes W3 Total Cache use the first hostname for http requests, and the second one for https. With a rather image heavy site like this one that&#8217;s a golden thing.</p><h2>Broken SSL: fixing links in theme files</h2><p><img\nclass=\"alignright\" title=\"broken SSL\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/11/broken-ssl.jpg\" alt=\"broken SSL\" width=\"90\" height=\"29\" />If you load a page over SSL, all the other files that are loaded on that page should <em>also</em> be loaded over SSL for it to not be &#8220;broken&#8221;. This means that every single image, javascript file, stylesheet etc. needs to be loaded over SSL. WordPress will fix a <em>lot</em> of this for you, but you&#8217;ll probably encounter some issues, as did I, causing a broken SSL icon in the location bar, as shown above here.</p><p>In my case, within my theme&#8217;s stylesheet, I was loading a <a\nhref=\"http://www.google.com/webfonts\">google web font</a> file. That shouldn&#8217;t be an issue, of course, but I was loading that font file over http, instead of using what&#8217;s called a <strong>protocol relative link</strong>. Every time you&#8217;re embedding images, javascript or CSS files, you should be using a protocol relative link. Instead of linking to:</p><p><code>http://fonts.googleapis.com/css?family=Source+Sans+Pro:400,600</code></p><p>I&#8217;m now linking to:</p><p><code>//fonts.googleapis.com/css?family=Source+Sans+Pro:400,600</code></p><p>As you can see, I left out the http:, this will make the browser use the current protocol to fetch that file. This means that when a user is on plain http, it&#8217;ll use that, which is faster, but if the user is on https, it&#8217;ll use the safe https link.</p><h2 id=\"wordpress-admin-ssl\">Bonus: WordPress SSL setup for the admin panel</h2><p>Now that you&#8217;ve set all this up, you might as well use that SSL certificate for your admin too. That part is actually pretty easy. Just drop this in the <em>wp-config.php</em>:</p><pre class=\"brush: php; title: ; notranslate\">define(\'FORCE_SSL_ADMIN\', true);</pre><p>That&#8217;ll force the entire admin over SSL, which is what you want in most cases. If that is too slow for you though, you could also decide to just force the login page over SSL:</p><pre class=\"brush: php; title: ; notranslate\">define(\'FORCE_SSL_LOGIN\', true);</pre><p>This will force the login and registration pages to be SSL. I think you should go for the first option though, and run your entire admin over SSL.</p><h2>Conclusion: WordPress SSL setup is easy, do it!</h2><p>With all these tips, there&#8217;s really no reason anymore why you couldn&#8217;t run <em>any</em> page where a user submits private data on SSL. 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Vippy\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"http://feedproxy.google.com/~r/joostdevalk/~3/xy9iuCVh1bk/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"http://yoast.com/video-seo-for-wistia-vippy/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 13 Nov 2012 11:45:29 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:9:\"WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"http://yoast.com/?p=55142\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:774:\"<p>As promised in my post yesterday, today marks the day for a new release of my Video SEO plugin. This one brings support for yet another few plugins and some more: two new video hosting platforms: Wistia and Vippy. Wistia support: embedding and SEO The support for Wistia that is added in this release was on the&#8230;</p><p><a\nhref=\"http://yoast.com/video-seo-for-wistia-vippy/\">Video SEO for Wistia &#038; Vippy</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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This one brings support for yet another few plugins <em>and</em> some more: two new video hosting platforms: Wistia and Vippy.</p><h2>Wistia support: embedding <em>and</em> SEO</h2><p><img\nclass=\"alignright size-full wp-image-55143\" title=\"Wistia logo\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/11/wistia-logo-e1352799587361.png\" alt=\"Wistia logo\" width=\"200\" height=\"54\" />The support for <a\nhref=\"http://wistia.com\">Wistia</a> that is added in this release was on the list from day one of this plugins release. It was one of the most highly requested video platforms to be supported, but there was an issue: there&#8217;s no official Wistia plugin other than a small thing that preserves the embed code from being mangled, even though Wistia itself <em>does</em> support oEmbed.</p><p>So I decided to go the extra mile and add oEmbed support for Wistia through the plugin, which, in itself is fairly easy. But then I found out that oEmbed in WordPress really has <em>no</em> way to filter the URL you&#8217;re sending to the video provider, and I needed to add variables to get the SEO version of the embed code. A lot of thinking later, I decided, heck, let&#8217;s try it with the normal embed code. And it worked, miraculously, Google found it and properly showed it as a video.</p><p>WordPress 3.5 adds a filter for the oEmbed URL, which means that when you use a URL in the editor, I can add parameters to that to further optimize, so we&#8217;ll do that further down the line. For now, this update makes it easy to embed Wistia videos, just drop the URL to the video on one line and it should embed the video properly, recognize it in Video SEO and do all the optimization for you. Gotta love simplicity.</p><h2>Vippy support</h2><p><img\nclass=\"alignright size-full wp-image-55149\" style=\"padding: 5px;\" title=\"Vippy logo\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/11/logo-vippy.png\" alt=\"Vippy logo\" width=\"116\" height=\"45\" />Another video platform that had been requested literally on day one of the plugin being released was <a\nhref=\"http://vippy.co/\">Vippy</a>, requested by my SEOktoberfest buddy Geir. His colleague from <a\nhref=\"http://www.metronet.no/\">Metronet</a>, well known WordPress developer Ronald Huereca, patched the plugin to automatically support Vippy when the <a\nhref=\"http://wordpress.org/extend/plugins/vippy/\">Vippy WordPress plugin</a> is being used.</p><h2>Supported plugins &amp; themes</h2><p>This release adds support for two video embedding plugins, <a\nhref=\"http://wordpress.org/extend/plugins/fv-wordpress-flowplayer/\">FlowPlayer</a> and <a\nhref=\"http://www.tipsandtricks-hq.com/wordpress-video-lightbox-plugin-display-videos-in-a-fancy-lightbox-overlay-2700\">WP Video Lightbox</a>. Which means we now support 12 video plugins. 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A lot of people have asked me about the how and why of the selling and I thought it&#8217;d be a good idea to outline that in a post. Why sell premium WordPress plugins? Of course we got some&#8230;</p><p><a\nhref=\"http://yoast.com/selling-wordpress-plugins/\">Why &#038; how we sell premium WordPress plugins</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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Unfortunately there are still people in the WordPress community who think everything should be free. What they don&#8217;t understand is that not everything <em>can</em> be free.</p><p>I&#8217;m the author of several <em>highly</em> popular WordPress plugins. My <a\nhref=\"http://yoast.com/wordpress/google-analytics/\">Google Analytics plugin</a> is nearing 4 million downloads and my <a\nhref=\"http://yoast.com/wordpress/seo/\">WordPress SEO plugin</a> has over 2.5 million downloads. They&#8217;re both free. I&#8217;m not saying making those free plugins hasn&#8217;t made me any money, of course it has. There are some (though few) <a\nhref=\"http://yoast.com/donate/\">donations</a>, there are people ordering <a\nhref=\"http://yoast.com/hire-us/website-review/\">website reviews</a>, hiring me as a consultant etc. But we&#8217;d make more money if we didn&#8217;t release those plugins. That&#8217;s the cold and harsh reality. I&#8217;m not willing to stop releasing those plugins though. I&#8217;ve always said they&#8217;ll be free and I want to keep those that I&#8217;ve released for free, free.</p><p>Other plugins though, like the <a\nhref=\"http://yoast.com/wordpress/video-seo/\">Video SEO plugin</a>, require a bit more support and continuous updating to work with video networks, new embed codes, changes from Google, etc. When I was looking at what needed to be done for that, I knew that releasing it for free was not going to be a viable option. Which is why we made it premium. Some people think its price tag $89 is too much. Well, in that case, you&#8217;re not seeing the value yet and I probably need to explain better. Anyone who knows what this kind of search traffic is worth to their site knows that $89 is dirt cheap.</p><h3>Making money directly == more time to invest in development</h3><p>Getting paid to develop a plugin means you can invest more time. I don&#8217;t have to make my money doing consulting on the side now, working on those plugins is paying for itself. This means development on these plugins accelerates quite a bit. I&#8217;ve been able to add support for a nice list of video embedding plugins to the Video SEO plugin because of that and the next version, due tomorrow, will add two new video hosting providers, <a\nhref=\"http://wistia.com/\">Wistia</a> and <a\nhref=\"http://vippy.co/\">Vippy</a>.</p><p>I can honestly say that this has done very well for us. The plugin has made us a nice amount so far and users seem to be very happy. Reviews like <a\nhref=\"http://www.stateofsearch.com/yoast-wordpress-video-seo/\">this one from Bas</a> and this tweet from Bryan make me very happy and proud:</p><blockquote\nclass=\"twitter-tweet\" width=\"550\"><p>1 week after implementing the Yoast Video SEO for WordPress + SEO plugin &amp; ranking high with video thumbnails for important phrases! Use it!</p><p>&mdash; Bryan Eisenberg (@TheGrok) <a\nhref=\"https://twitter.com/TheGrok/status/265449264719740928\" data-datetime=\"2012-11-05T13:43:31+00:00\">November 5, 2012</a></p></blockquote><p><script async src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script></p><p>You now know the why, on to the how:</p><h2>How we sell premium WordPress plugins</h2><p>When I decided I wanted to go premium, I needed an infrastructure to sell those plugins. I looked at ThemeForest / CodeCanyon and several other marketplaces. All of them wanted an extraordinary percentage of sales, considering how much extra sales I estimated they would add. Of course I do have a head start, being in this industry for a while and having been blogging on this blog for at least 7 consecutive years.</p><p>So, I decided to go self hosted. I tried several ecommerce plugins and while each had their benefits, they all failed to do well what I needed them to do best: deliver digital goods. All of them failed, until I found <a\nhref=\"https://easydigitaldownloads.com?ref=115\">Easy Digital Downloads</a>.</p><p>This plugin was built with the exact purpose of what I needed to do in mind, and built by a coder who actually knows how to write decent code, Pippin Williamson. He has a good model around it too, the core plugin is free and can be found on WordPress.org, while he has a <a\nhref=\"https://easydigitaldownloads.com/extensions/?ref=115\">growing set of extensions</a> of which some are premium.</p><p>The first ones you&#8217;ll want to grab are for payment gateways. I&#8217;m not in the US, so I can&#8217;t use Stripe, unfortunately, which left me with PayPal (which is built-in and free) and Moneybookers. It&#8217;s not ideal, so I&#8217;m trying to figure out a better solution, if you have ideas, do let me know in the comments.</p><p>I use another one of these premium extensions, the <a\ntitle=\"Software licensing extension for Easy Digital Downloads\" href=\"https://easydigitaldownloads.com/extension/software-licensing/?ref=115\">software licensing</a> one, to generate my license keys and several others to perform various other tasks and tricks, like a MailChimp extension to sign people up to my mailing list when they buy, an AWS S3 extension to host my files on Amazon, etc. etc.</p><p><a\nhref=\"https://easydigitaldownloads.com/extension/google-analytics-ecommerce-tracking/?ref=115\"><img\nclass=\"alignright size-full wp-image-54983\" title=\"Google Analytics eCommerce tracking for Easy Digital Downloads\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/11/ga-edd-logo.png\" alt=\"Google Analytics eCommerce tracking for Easy Digital Downloads\" width=\"263\" height=\"164\" /></a>In fact, I even wrote my own, an extension to track sales in Google Analytics ecommerce tracking, which is now <a\nhref=\"https://easydigitaldownloads.com/extension/google-analytics-ecommerce-tracking/?ref=115\">for sale for $15 on the EDD site</a>. It has allowed me to optimize my sales process already, and if you start selling, I hope it&#8217;ll help you too. The fact that it was relatively easy to write this extension is a testament to how well written Easy Digital Downloads is.</p><h2>Conclusion: use Easy Digital Downloads &amp; sell!</h2><p>If you&#8217;ve ever considered selling plugins or ebooks or other digital goods, this is the plugin you need <em>and</em> it&#8217;s written by the kind of guy you want to rely on. Pippin has been tremendously good in support and has given some very smart advice.</p><p>Also, I can definitely recommend selling plugins. It&#8217;s funny and a bit sad at the same time, but I realized the other day that while I get abusive, support demanding emails for my free plugins on a <em>daily</em> basis, each and every paid user that needed support has been great to work with. It&#8217;s as though when people pay for stuff, they respect that you have a job to do, whereas some free plugin users seem to not think about <em>you</em> at all. Loads of people have been telling me I should charge for my WordPress SEO plugin. I won&#8217;t, but it&#8217;s good to know that there are a lot of people willing to pay for my work.</p><p>We&#8217;re <em>very</em> close to releasing our second premium plugin, one that is geared towards <a\nhref=\"http://yoast.com/wordpress/local-seo/\">Local SEO</a>, make sure you sign up for the newsletter on the right or below this post to get news about that and the other cool stuff we have planned.</p><p>I would love to hear what you think of all this, let me know in the comments!</p><p><a\nhref=\"http://yoast.com/selling-wordpress-plugins/\">Why &#038; how we sell premium WordPress plugins</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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People are actively searching for video content quite often, make sure they can find yours!</p><p>That last tip and the fact that you shouldn&#8217;t have <em>too</em> much content actually got me thinking: my page analysis functionality in my <a\nhref=\"http://yoast.com/wordpress/seo/\">WordPress SEO plugin</a>, which is needed for my <a\nhref=\"http://yoast.com/wordpress/video-seo/\">Video SEO plugin</a>, is actually giving you slightly the wrong hints in that regard, as it urges you to write longer copy, when a bit shorter copy would actually be beneficial. So I decided to fix that. If you have the latest version of both plugins, the page analysis functionality will now give you hints about the length of your copy <em>and</em> it will hint you to use the word video in your title.</p><p>This means you might get a notice like this (click for larger version):</p><p><a\nclass=\"thickbox\" href=\"http://cdn.yoast.com/wp-content/uploads/2012/10/video-warning.png\"><img\nclass=\"alignnone size-large wp-image-52825\" title=\"Video SEO notices\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/10/video-warning-535x38.png\" alt=\"Video SEO notices\" width=\"535\" height=\"38\" /></a></p><p>If you have any other ideas of checks I could add to make it easier for you to optimize your videos, do let me know in the comments!</p><p><a\nhref=\"http://yoast.com/video-not-showing-search-results/\">Video not showing in search results: why?</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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If you do not use them yet, you most definitely should. I’m using custom dashboards to measure SEO, PPC, ROI, conversions and more. I also made a custom dashboard for WordPress blogs using Yoast’s Google Analytics for WordPress plugin. I&#8230;</p><p><a\nhref=\"http://yoast.com/google-analytics-dashboard/\">Google Analytics Dashboard for WordPress Blogs</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/jeroen/\">Jeroen van Eck</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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I’m using custom dashboards to measure SEO, PPC, ROI, conversions and more. I also made a custom dashboard for WordPress blogs using Yoast’s <a\nhref=\"http://yoast.com/wordpress/google-analytics/\">Google Analytics for WordPress plugin</a>. I already shared it in Dutch on <a\nhref=\"http://www.jeroenvaneck.com/\">my own blog</a>, but Joost asked me to share it with his readers as well. So here it is.</p><h2>About the dashboard</h2><p>This dashboard is meant to give a quick insight into all the important things you want to know about your blog at any given time. First of all I’d like to explain some metrics I’ve chosen to use in this dashboard. Firstly I chose to use visits instead of visitors because you also want to know when someone visits your blog multiple times. Secondly I chose to use unique page views instead of page views because I want to know how many people read my posts, not how many times they are read. Thirdly with this dashboard I tried to create insights into metrics about posts instead of metrics about all pages.</p><h2>How to build this dashboard</h2><p>First of all this dashboard of course contains a section regarding the most important core metrics. In this case I chose to include widgets containing the number of visits, the number of new visitors, a graph of the number of visits over the chosen period, the pages per visit and the average time on site. So far: nothing special. These widgets you can create without filtering any data.</p><h2>Google Analytics for WordPress</h2><p>For the following sections you need to use the Google Analytics for WordPress plugin. The plugin will allow you to use custom variables to track post types, authors, categories and tags. In the settings of the plugin you can activate them in Custom Variable Settings (in advanced settings). These settings allow you to show the interesting data for your dashboard. Depending on which Custom Variables you use you have to tweak your dashboard. For this dashboard we’ve used the following settings:</p><p><a\nclass=\"thickbox\" href=\"http://cdn2.yoast.com/wp-content/uploads/2012/09/custom-variable-settings-yoast.jpg\"><img\nclass=\"alignnone size-large wp-image-45997\" title=\"Custom Variable Settings Yoast\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/09/custom-variable-settings-yoast-536x389.jpg\" alt=\"Custom Variable Settings Yoast\" width=\"536\" height=\"389\" /></a></p><p>When you use different settings you have to check which variable is saved in which custom variable key.<br\n/> With these settings you are able to count the number of posts read on your blog and the most read posts. Because the plugin creates a custom variable containing the post type for each post that has been viewed you only need to filter the pages containing any kind of post type.</p><p>The widget settings for the number of posts read will look like this:</p><p><a\nclass=\"thickbox\" href=\"http://cdn3.yoast.com/wp-content/uploads/2012/09/number-of-posts-read.jpg\"><img\nclass=\"alignnone size-large wp-image-46001\" title=\"Number of posts read\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/09/number-of-posts-read-536x283.jpg\" alt=\"Number of posts read\" width=\"536\" height=\"283\" /></a></p><p>The widget settings for the most read posts will look like this:</p><p><a\nclass=\"thickbox\" href=\"http://cdn3.yoast.com/wp-content/uploads/2012/09/most-read-posts.jpg\"><img\nclass=\"alignnone size-large wp-image-46000\" title=\"Most read posts\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/09/most-read-posts-536x309.jpg\" alt=\"Most read posts\" width=\"536\" height=\"309\" /></a></p><p>The other custom variables created by the plugin allow you to show a few other interesting numbers. 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But let me show you what it means if it works well; if you tweet an article from this site, you&#8217;ll see a normal tweet with a new &#8220;View Summary&#8221; link:</p><p><img\nclass=\"alignnone size-full wp-image-45983\" title=\"Tweet with summary button\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/09/tweet-summary-button.png\" alt=\"Tweet with summary button\" width=\"513\" height=\"88\" /></p><p>When you click that View summary link, the link &#8220;expands&#8221; and you&#8217;ll see this, the complete Twitter Card:</p><p><img\nclass=\"alignnone size-full wp-image-45982\" title=\"Expanded Twitter Card\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/09/twitter-expanded-twitter-card.png\" alt=\"Expanded Twitter Card\" width=\"513\" height=\"314\" /></p><p>As you might notice my Twitter account is there twice, the top one is because I&#8217;m the author of that article, the second one is because I set the @yoast account as the main account for this site. So if you see an article tweeted that&#8217;s been written by Michiel, you&#8217;ll see his twitter account on top and the main @yoast account in the bottom:</p><p><img\nclass=\"size-full wp-image-45984 alignnone\" title=\"Twitter Card Michiel\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/09/twitter-card-michiel.png\" alt=\"Twitter Card Michiel\" width=\"448\" height=\"187\" /></p><h2>Can I have Twitter Cards for my site?</h2><p>I know you&#8217;re asking yourself that question. I tested some sites that are running my SEO plugin on which I knew the Twitter Cards implementation in it is activated, but unfortunately couldn&#8217;t find any working examples outside of my own site yet. It seems that you really have to <a\nhref=\"https://dev.twitter.com/form/participate-twitter-cards\">apply to participate</a> with your site next to having the functionality active on your site (you can activate it on the SEO -&gt; Social menu).</p><p>So, the next step is another update of my SEO plugin which improves a bit on the current Twitter Card implementation now that I can test properly, expect that somewhere early next week. This update will also rely on OpenGraph when activated too where possible so you don&#8217;t have another 10 lines of Twitter meta data but instead only 3 or 4 lines for Twitter and the rest of the data coming from OpenGraph. Looking forward to seeing this work on other sites that run my SEO plugin!</p><p><a\nhref=\"http://yoast.com/twitter-cards-in-action/\">Twitter Cards in action</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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Then, when you&#8217;re like me, you try to figure out what caused that and once you figure it, you think &#8220;d0h!&#8221;. You&#8217;d think the people at Twitter would know better than to use relative URLs or even worse, a HOST header to determine the domain, resulting in this result when you search for my name:</p><p><img\nclass=\"aligncenter size-full wp-image-45910\" title=\"yoast - twitter\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/08/yoast-twitter.png\" alt=\"yoast - twitter\" width=\"522\" height=\"83\" /></p><p>Relative URLs stink. They really do. All sorts of SEO problems on the web are caused by the use of relative URLs in links, canonicals and more. We find issues with them in our <a\nhref=\"http://yoast.com/hire-me/website-review/\">website reviews</a> on a regular basis, but as you can see bigger sites like Twitter also have massive issues because of them. I&#8217;ll try to explain why you shouldn&#8217;t use them and what you could do instead, as it might be simple things like this that hold you back from performing well with your website.</p><h2>What are relative URLs?</h2><p>Relative URLs are all URLs that do not contain a fully qualified domain name and path, but instead just the path or a portion of the path. So when your website is example.com, you could be linking to your contact page from your homepage like this:</p><pre class=\"brush: xml; title: ; notranslate\">&lt;a href=&quot;contact.html&quot;&gt;Contact&lt;/a&gt;</pre><p>And back to your homepage from your contact page like this:</p><pre class=\"brush: xml; title: ; notranslate\">&lt;a href=&quot;/&quot;&gt;Home&lt;/a&gt;</pre><p>The / refers to the directory / on the domain. So even when you&#8217;re three levels deep in a directory structure, linking to / would link to the frontpage. Lastly, when you&#8217;re on the corporate page of your about section, for instance <em>example.com/about/corporate.html</em>, you could link to your contact page like this:</p><pre class=\"brush: xml; title: ; notranslate\">&lt;a href=&quot;../contact.html&quot;&gt;Contact&lt;/a&gt;</pre><p>All the resulting URLs are calculated by your browser based on the base URL. By default, this is the current URL that&#8217;s in your location bar, but using the <code>base</code> element, you could set it to something else, like this:</p><pre class=\"brush: xml; title: ; notranslate\">&lt;base href=&quot;http://www.example.com/subdirectory/&quot;&gt;</pre><p>Doing this would make the second link above, the link to /, resolve to <em>http://www.example.com/subdirectory/</em>.</p><p>This was all fine when HTML was invented and websites consisted of real static HTML pages in directory structures. Now though, most of the web is built with content management systems, changing URLs is easier and some URLs might behave differently than what you&#8217;d expect. Because of that, relative URLs can cause a few different types of issues, all of which can be pretty detrimental for your SEO and your server performance.</p><h3>Why are relative URLs still being used?</h3><p>Relative URLs are often used because developers have a test environment on another hostname and it makes it easy for them to move stuff between their test environment and their live environment. Other reasons include that it&#8217;s &#8220;just easier in website maintenance&#8221;. They&#8217;re also, in my opinion falsely, <a\nhref=\"http://www.websiteoptimization.com/speed/tweak/relative/\">promoted</a> by some websites about site speed because they&#8217;re &#8220;shorter&#8221; and thus &#8220;faster&#8221;.</p><p>In reality, all of these reasons are false when you look at the bigger picture. The few minutes a developer might save by using relative URLs are offset by countless hours an SEO might be spending to solve the issues caused.</p><h2>Some of the problems caused by relative URLs</h2><p>Issues caused by the use of relative URLs are vast and plentiful, and any seasoned SEO can probably give you a few examples of clients that have had huge losses because of them. Let me show you a couple of them:</p><h3>A completely indexed test environment</h3><p>When you have a menu structure that relies on relative URLs, one wrong link in your content to your test environment would cause the entire test environment to be spidered and indexed, causing massive <a\nhref=\"http://yoast.com/articles/duplicate-content/\">duplicate content issues</a>. This happens more often than you think, in fact, have you checked whether the test environment you used to test your last few development projects are indexed by Google? I bet some of you will now find out that they are indexed.</p><h3>Spider traps</h3><p>Most of the times I&#8217;ve found what we call &#8220;spider traps&#8221; they&#8217;re caused by wrongly used relative URLs. Let me show you an example: a site linking to ./example instead of ../example/, from the /contact/ page. A link to ./ means you&#8217;re linking to the current directory. When the current URL ends in /contact/ this means that a link to ./example/ resolves to /contact/example/. So clicking that link would take me to http://www.example.com/contact/example/, if your CMS is set up to serve the same page for /contact/example/ as it serves for /contact/, which is a <em>very</em> common case, you&#8217;ll now have a spider trap. Because that /content/example/ page also links to ./example/, which now resolves to /contact/example/example/, which then links to ./example/ again and thus links to /contact/example/example/example/ etc. etc. etc. You probably get the issue, and I hope you also understand why this could be <em>very</em> detrimental for your search engine rankings.</p><p>These kinds of issues are <em>very</em> easily found using a tool like <a\nhref=\"http://www.screamingfrog.co.uk/seo-spider/\">Screaming Frog</a>, which I think every webmaster should have in its arsenal.</p><h3>Relative canonical URLs</h3><p>Issues can also be caused by using relative canonical URLs. A <a\nhref=\"http://yoast.com/canonical-url-links/\">canonical URL</a> is supposed to link to the &#8220;perfect&#8221; URL for a piece of content on your website. If you use a relative link and also have a subdomain or test environment that&#8217;s indexed, you suddenly have several versions of a piece of content that all proclaim themselves as the canonical version of that piece of content&#8230; You can understand a search engine having a hard time dealing with this.</p><h4>A little knowledge is a dangerous thing&#8230;</h4><p>At Twitter, they figured out that they shouldn&#8217;t use relative canonicals. So a developer there thought he was smart and probably defined the domain part of the canonical URL using the HOST header information. This causes the very issue that I talked about in the introduction above, because now the IP result in the screenshot above has a canonical URL pointing to itself, causing Google to show Twitter&#8217;s IP&#8217;s in search results everywhere instead of the proper domain&#8230;</p><h3>Protocol-relative URLs</h3><p>Another issue is the so-called protocol relative URL. This is a URL that leaves of the http:// or https:// bit. This type of relative URL does have its uses, but it should not be deployed outside of those useful cases. The useful cases are when it&#8217;s used inside JavaScript or CSS, so files are served over the same protocol as the current page, especially because when you&#8217;re on a https URL, serving anything over http basically breaks the security. Using protocol relative URLs within links or canonical URLs is a <em>very bad idea</em> though, because you can still have duplicate content issues between http and https versions of a website.</p><h2>The solution</h2><p>WordPress core has this solution solved in a very nice way, using a couple of solutions:</p><h3>Absolute URLs everywhere</h3><p>Whenever WordPress outputs a URL, it&#8217;s always a full, absolute URL. For the domain name part of that it uses the domain you set in the General settings. This is the type of solution everyone should use: the domain name should be in a configuration file, this would allow you to still easily migrate between development environment and live environment by just using different configuration files.</p><h3>Canonical Redirects</h3><p>Whenever WordPress detects that you are on a specific article but are not using the proper &#8220;canonical&#8221; URL, it&#8217;ll try to 301 redirect you to the correct version. For the cases when it doesn&#8217;t detect this (it for instance ignores query parameters added to the URL), there is:</p><h3>The canonical link URL element</h3><p>When you&#8217;re on a single post or page, WordPress puts out a <a\nhref=\"http://yoast.com/canonical-url-links/\">canonical link element</a>, based on what the URL of the current article should be, irregardless of what&#8217;s in your browsers location bar. My <a\nhref=\"http://yoast.com/wordpress/seo/\">WordPress SEO plugin</a> extends this functionality to display canonical link elements just about everywhere within WordPress, and you should do this in your CMS too.</p><h2>Conclusion</h2><p>Twitter&#8217;s issue could be rather easily resolved, as we&#8217;ve discussed, by using proper absolute URLs everywhere in their code. There are no real good arguments against not doing that. While Twitter is not a direct e-commerce site and might not have the biggest of issues with losing a bit of traffic, I&#8217;ve had issues with relative URLs and relative canonicals at clients that have cost those clients upwards of a hundred thousand euro&#8217;s. The very small gain in web development time, if any, is never, ever, worth that.</p><p>So you should be using absolute URLs at all times, canonical redirects when possible and canonical link elements should ideally be on every page you serve out. 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One of those is a redesign, which is now live. We&#8217;re finally using the theme framework we&#8217;ve been recommending to others for ages: StudioPress&#8217; Genesis. We used an external developer for most of the development, just because I&#8217;m too pressed for time myself and didn&#8217;t want&#8230;</p><p><a\nhref=\"http://yoast.com/redesign-and-more/\">Redesign and more :)</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a\nhref=\"http://yoast.com/wordpress-hosting/\">WordPress hosting</a>!</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Joost de Valk\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:2569:\"<p><img\nclass=\"alignright size-full wp-image-45895\" title=\"yoast redesign\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/08/yoast-redesign.png\" alt=\"yoast redesign\" width=\"347\" height=\"156\" />Yoast keeps changing and growing in many, many ways. One of those is a redesign, which is now live. We&#8217;re finally using the theme framework we&#8217;ve been recommending to others for ages: <a\nhref=\"http://yoast.com/out/genesis/\">StudioPress&#8217; Genesis</a>. We used an external developer for most of the development, just because I&#8217;m too pressed for time myself and didn&#8217;t want this to wait. His name is <a\nhref=\"http://www.billerickson.net/\">Bill Erickson</a> and he comes <em>highly</em> recommended, he&#8217;s been an absolute pleasure to work with.</p><p>I hope you like it, a longer story on the how and why of this will come soon, as we make sure we&#8217;ve fixed all small bugs.</p><h2>Other changes at Yoast</h2><p>But there&#8217;s more&#8230; While we work on the new design, we can also tell you that we&#8217;ve actually hired a part-time designer, who&#8217;ll be joining us September 1st to start out several new projects. 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It allows site owners to enhance the expanded tweets Twitter creates for their site, much in the same was as  OpenGraph tags give site owners the chance to determine what their posts &amp; pages will look like when shared on Facebook. In fact, Twitter chose to fall back to OpenGraph data when their specific tags aren&#8217;t being used, just as Google+ does.</p><p>A while back Alex posted about <a\nhref=\"http://yoast.com/facebook-open-graph-protocol/\">OpenGraph</a> here and users of my <a\nhref=\"http://yoast.com/wordpress/seo/\">WordPress SEO plugin</a> will have noticed that quite some development went into (and actually still goes into) the OpenGraph settings of that plugin. With this change, that development has been worth while even more. 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Microsoft recently announced <a\nhref=\"http://blogs.msdn.com/b/ie/archive/2012/05/14/sharing-links-from-ie10-on-windows-8.aspx\">suport for OpenGraph in IE10</a> in Windows 8 as well, which just adds another reason.</p><p>It makes sense too: the OpenGraph protocol is relatively easy yet allows for a bit more than just a meta description and title tag. So go forth and implement OpenGraph!</p><h2>Merge it all into one standard</h2><p>There are some things that obviously need to be worked on though. The fact that Twitter requires the <code>twitter:card</code> meta tag sort of annoys me, as it seems to me they could have just mapped the <code>og:type</code> meta tag for that, which would make implementation even easier. The same goes for the <code>og:url</code> meta tag, Facebook falls back to the <code>rel=canonical</code> element when it&#8217;s there and there is no <code>og:url</code> element, I&#8217;m hoping Twitter will do the same but they haven&#8217;t specified it yet.</p><p>In the <a\nhref=\"https://www.facebook.com/groups/opengraph/\">Facebook group</a> that discusses the Open Graph Protocol I already saw <a\nhref=\"https://www.facebook.com/groups/opengraph/permalink/447342028623970/\">Tantek Çelik say</a> what I was thinking:</p><blockquote><p>og:&#8230; twitter:&#8230; &#8211; it&#8217;s like vendor prefixes for meta tags! looks like a good opportunity to create a microformat based on commonalities among all this vendor-specific work.</p></blockquote><p>All I can say is: yes! Hell yes! 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A while back I got frustrated enough to have a look at how this was actually dealt with in the backend of WordPress, and fix it, so in WordPress 2.9 an API was added as a result of ticket <a\nhref=\"http://core.trac.wordpress.org/ticket/10240\">#10240</a>.</p><p>This change allowed for developers to add user contact fields in a very simple way. The example code below adds Twitter and removes Yahoo IM, and yes, this is all the code that&#8217;s needed to do it:</p><pre class=\"brush: php; title: ; notranslate\">function add_twitter_contactmethod( $contactmethods ) {\n  // Add Twitter\n  if ( !isset( $contactmethods[\'twitter\'] ) )\n    $contactmethods[\'twitter\'] = \'Twitter\';\n\n  // Remove Yahoo IM\n  if ( isset( $contactmethods[\'yim\'] ) )\n    unset( $contactmethods[\'yim\'] );\n\n  return $contactmethods;\n}\nadd_filter( \'user_contactmethods\', \'add_twitter_contactmethod\', 10, 1 );</pre><p>Easy does it, right? Retrieving the user contact field isn&#8217;t much harder either, for example, if you&#8217;re on a singular page, use the following code:</p><pre class=\"brush: php; title: ; notranslate\">if ( is_singular() ) {\n  global $post;\n  $twitter = get_the_author_meta( \'twitter\', $post-&gt;post_author );\n}</pre><p>And there you have it! My <a\nhref=\"http://yoast.com/wordpress/seo/\">WordPress SEO plugin</a> uses this exact method to add a Google+ profile field for users to be used in conjunction with the <a\nhref=\"http://yoast.com/highlighting-wordpress-authors-search/\">author highlighting</a> features of Google. If you&#8217;d want to echo the Google+ user contact field that plugin creates, do the following:</p><pre class=\"brush: php; title: ; notranslate\">if ( is_singular() ) {\n  global $post;\n  the_author_meta( \'googleplus\', $post-&gt;post_author );\n}</pre><p>As you can see this uses <code>the_author_meta</code> instead of <code>get_the_author_meta</code>. The <code>$post</code> global and the <code>$post-&gt;post_author</code> reference would strictly speaking not even be needed as they&#8217;re called from the global otherwise within the function, but this might prevent issues with retrieving the wrong user contact fields.</p><p>That&#8217;s it! Now you can add and remove user contact fields as you wish. You can do this in your theme&#8217;s <em>functions.php</em> or in a plugin, be sure to add the <code>isset</code> code around it to prevent notices though!</p><p><a\nhref=\"http://yoast.com/user-contact-fields-wordpress/\">User Contact Fields in WordPress</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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A few weeks back I did a series of bug fix updates and while doing that I noticed there where things that were really bugging me in the plugin. Everybody seemed to focus on the settings and hardly anyone was working with the snippet preview and&#8230;</p><p><a\nhref=\"http://yoast.com/wordpress-seo-1-2/\">WordPress SEO 1.2 &#8211; Major Upgrade</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a\nhref=\"http://yoast.com/wordpress-hosting/\">WordPress hosting</a>!</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Joost de Valk\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:8046:\"<p>My WordPress SEO plugin has been updated to 1.2. A few weeks back I did a series of bug fix updates and while doing that I noticed there where things that were <em>really</em> bugging me in the plugin. Everybody seemed to focus on the settings and hardly anyone was working with the snippet preview and the page analysis functionality, in my opinion the most important pieces of the plugin. This update will try and gently push you to use that functionality more.</p><p>Next to that, I also did a major overhaul of the two most important settings pages, so let&#8217;s discuss these changes first:</p><h2>The new SEO settings pages</h2><p>The plugin used to have a &#8220;Titles&#8221; and an &#8220;Indexation&#8221; page. That was confusing as the titles page also covered the meta descriptions and had pieces for each (custom) post type and (custom) taxonomy and the Indexation page had other settings for these same post types and taxonomies. So I decided to merge them into one and divide them into tabs for the separate sections.</p><p>These sections now look as follows:</p><p><img\nclass=\"alignnone size-full wp-image-45755\" title=\"Titles Meta settings\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/06/Titles-Meta-settings.png\" alt=\"Titles Meta settings\" width=\"580\" height=\"631\" /></p><p>And the section for post types:</p><p><img\nclass=\"alignnone size-full wp-image-45756\" title=\"titles meta settings for post types\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/06/titles-metas-post-types.png\" alt=\"titles meta settings for post types\" width=\"580\" height=\"502\" /></p><p>As you can see, they&#8217;re much cleaner. Both post types and taxonomies can now be noindex, followed straight from this interface as well, with the option to override the global setting on a per post or per term (eg. a tag or category) basis.</p><h2>Rel=&#8221;author&#8221;</h2><p>As I mentioned in my previous post about <a\nhref=\"http://yoast.com/push-rel-author-head/\">rel=&#8221;author&#8221; through your head</a>, this feature is now in WordPress SEO 1.2. Simply go to your author profile and fill your Google+ URL and it&#8217;ll be added to each post automagically.</p><h2>Default Settings</h2><p>The WordPress SEO plugin until now always lacked proper default settings. It had them but it didn&#8217;t show them to the user in the titles section and it didn&#8217;t have them for various other sections. While there&#8217;s still more work to do with guiding people to get the right settings, the plugin now sets defaults that should work well for 99% of sites on install.</p><p>This also means the plugin, when freshly installed, will now automatically enable XML Sitemaps and will detect automatically whether force rewrite needs to be enabled or not. That should save me some support headaches.</p><p>But, as I said, those sections aren&#8217;t really that important. This bit is:</p><h2>The Snippet Preview &amp; Focus keyword</h2><p>An enormous amount of bugs have been fixed in the snippet preview and the focus keyword functionality. Most of them are related to non-ascii characters and languages such as Russian and Arabian, but others involve keywords with dollar signs or even simple dashes. &#8220;<a\nhref=\"http://yoast.nl/seo-trainingen/in-company-seo-training/\">In-company SEO training</a>&#8221; for instance will now be properly recognized as a focus keyword.</p><p>The bolding of keywords in the snippet preview has also been fixed for all cases I knew went wrong. If you still have issues, be sure to let me know through the forums; but I fully expect this release to fix most of them.</p><h2>The Page Analysis functionality</h2><p>When I introduced this functionality in May 2011 I thought it was the best thing since sliced bread, but as I said, I couldn&#8217;t get enough people to use it properly. Linkdex, who contributed the original code, always calculated a &#8220;score&#8221; for each page based on that code and I had decided to not use that score. The reason I left it out was simple: I didn&#8217;t want people to optimize for that last percent.</p><p>For this release, I decided it was time to re-think that approach and come up with something better. Now, each post, page or other post type will get a &#8220;score&#8221;, but there are only 4 options:</p><ul><li>bad (red)</li><li>poor (orange)</li><li>ok (yellow)</li><li>good (green)</li></ul><p>They look as follows:</p><p><img\nclass=\"aligncenter size-full wp-image-45754\" title=\"Score buttons\" src=\"http://cdn2.yoast.com/wp-content/uploads/2012/06/score_buttons.png\" alt=\"Score buttons\" width=\"164\" height=\"19\" /></p><p>This score is shown inside the publish box:</p><p><img\nclass=\"aligncenter size-full wp-image-45752\" title=\"SEO Score shown inside the publish box\" src=\"http://cdn2.yoast.com/wp-content/uploads/2012/06/seo-score-publish-box.png\" alt=\"SEO Score shown inside the publish box\" width=\"288\" height=\"96\" /></p><p>But, more importantly, it&#8217;s also shown in the overview of posts and pages, alongside other key SEO info (click for large version):</p><p><a\nclass=\"thickbox\" href=\"http://cdn2.yoast.com/wp-content/uploads/2012/06/seo-score-pages-overview.png\"><img\nclass=\"aligncenter size-large wp-image-45753\" title=\"SEO Score in the pages overview\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/06/seo-score-pages-overview-590x231.png\" alt=\"SEO Score in the pages overview\" width=\"580\" height=\"227\" /></a></p><p>As you can see, you can show the SEO score, the focus keyword, the meta description and the title; and you have the ability to sort by the first three of those values. This makes it easy to find posts that don&#8217;t have a focus keyword or have a low SEO score. You can also easily disable those columns that you&#8217;d rather not see. Within the posts overview, there are two colors for posts that aren&#8217;t a score. Grey means the post has no focus keyword and thus no score; blue means the post is set to noindex, so the score doesn&#8217;t matter.</p><h2>Questions and Answers about this release</h2><ul><li><strong>Why is this 1.2 and not 2.0?</strong><br\n/> I&#8217;ve decided my WordPress SEO plugin will follow the same version numbering as WordPress, so each point release is a major version increase. This prevents version number inflation so we don&#8217;t have WordPress SEO 25 in 4-5 years time.</li><li><strong>Will all my settings be saved when I upgrade?</strong><br\n/> Yes. But it won&#8217;t hurt you to go through all your settings and check whether you&#8217;re still doing what&#8217;s best for you. It won&#8217;t force the new defaults on you if you&#8217;ve already got the plugin installed, but there&#8217;s a button you can push if you want it to.</li><li><strong>Does this version do <em>X</em>?</strong><br\n/> It might. Why not download it and see for yourself? If it doesn&#8217;t, open a thread in the forums and let&#8217;s talk about it. Be warned though, I refuse most feature requests.</li><li><strong>You removed the setting for X, how can I change that now?</strong><br\n/> First of all, I tend to remove stuff for a good reason. Think about why I did that and see if you really need to change it. If you do, there&#8217;s a good chance the <a\nhref=\"http://yoast.com/wordpress/seo/api-docs/\">WordPress SEO API</a>, which has a ton of actions and filters added in this release, will allow you to change it programmatically.</li></ul><p>That&#8217;s it! Go and play with it and let me know what you think about this upgrade in the comments!</p><p><a\nhref=\"http://yoast.com/wordpress-seo-1-2/\">WordPress SEO 1.2 &#8211; Major Upgrade</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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Paul, whom I respect tremendously for his web development work, obviously doesn&#8217;t &#8220;get&#8221; SEO and has evidently had some bad experiences with the snake oil side of our trade over the years. Luckily he&#8217;s shown himself to be willing to learn and I hope to be part of that learning experience. But I also wanted to write about this as I think it&#8217;s important for our industry.</p><p>His main argument, after you remove the link-bait title and the weird introduction, is that what <em>we</em> SEO&#8217;s call SEO these days, shouldn&#8217;t be called SEO as it should be called (decent) web development. I agree in large part with that statement. But here&#8217;s the kicker: if a web developer or web development agency fails (and they do, very often, very miserably), the client often doesn&#8217;t notice. The web developer often delivers a shiny new website with all the bells and whistles that the management asked about. The fact that technically, information structurally and architecturally, the entire site is a mess, will not be noticed by 99% of clients. At least&#8230;</p><p>Not until they notice their analytics, or rather, the fact that their phone stops ringing. And they notice one specific thing: a big hole in their traffic, where organic traffic from search engines used to be. That&#8217;s when they call an SEO, because those are the people that know about search engines, right? That, Paul, is why we&#8217;re still called SEO&#8217;s. It&#8217;s a demand driven thing: the client wants more search traffic, so he / she searches for someone that delivers that to them. They don&#8217;t know that their web developer did a lousy job, it&#8217;s <em>our</em> job to tell that to them.</p><p>In our <a\nhref=\"http://yoast.com/hire-us/website-review/\">website reviews</a> we encounter, on a daily basis, websites that have been redesigned where the web developer / designer deemed it &#8220;not necessary&#8221; to do 301 redirects from the old URL structure to the new one. Where development environments are left open for Google to index and a few wrong links in the content mistakenly go <em>to</em> that development environment, causing havoc for the website in question. Websites where a fancy new faceted based search system causes 4.5 <em>billion</em> URLs (actual example), to be created and Google slowly indexes all of them, leaving the websites ranking in dust. I can go on for hours.</p><p>My buddy <a\nhref=\"http://theuws.com\">Richard</a> commented:</p><blockquote><p>But what if they call it “inbound marketing”?</p></blockquote><p>To which Paul said:</p><blockquote><p>I much prefer that. It does not apply that sites should be optimised for search engines over users.</p></blockquote><p>Sigh. First of all, if SEO means anything, it&#8217;s that we optimize the search engine, not the site. The term is a weird acronym, but people know it now, so we stick with it. You see, even when BMW wants to sell &#8220;mobility&#8221;, in the end they sell cars. We all <em>want</em> to sell website optimization, but in the end, people come to us for SEO. That we&#8217;ll give them website optimization as a result doesn&#8217;t matter.</p><p>Also in the comments, <a\nhref=\"http://www.seobythesea.com/about-seo-by-the-sea/\">Bill Slawski</a> said:</p><blockquote><p>A person who uses things like keyword density and gateway pages is not an SEO, and never has been.</p><p>But, if you need help with hreflang, canonical link elements, parameter handling, rel prev and next values for pagination, XML sitemaps for pages and images and videos and news, Google Plus authorship markup, Facebook’s Open Graph meta data, schema.org implementation, and many other issues that great content alone will not solve, an SEO can help you with those.</p></blockquote><p>To his credit, Paul <a\nhref=\"http://www.smashingmagazine.com/2012/12/11/seo-the-inconvenient-truth/#comment-985658\">responded</a> to that thanking Bill and stating that these:</p><blockquote><p>&#8230; are not things I would expect any half decent web designers to do as part of their job.</p></blockquote><p>Well to be honest Paul, I do expect a decent web designer to know that stuff and if he doesn&#8217;t, I expect him, and thus you, to stop commenting about SEO until you <em>do</em> know about that stuff. You obviously don&#8217;t, because If I take your article from 2010, linked above, as an example:</p><ol><li>you haven&#8217;t implemented <a\nhref=\"http://yoast.com/push-rel-author-head/\">rel=&#8221;author&#8221;</a>;</li><li>I can&#8217;t find an XML sitemap;</li><li>most of the pages on his site except for singular posts and pages lack a decent <a\nhref=\"http://yoast.com/canonical-url-links/\">rel=&#8221;canonical&#8221; link element</a>;</li><li>there is no <a\nhref=\"http://yoast.com/rel-next-prev-paginated-archives/\">rel=&#8221;prev&#8221; / rel=&#8221;next&#8221;</a> implementation on his archives;</li><li>in fact, there is no decent pagination on those archives at all, and lastly;</li><li>there is no schema.org markup.</li></ol><p>I could go on. So, Paul, you say in your article that SEO should be decent web development, but you obviously haven&#8217;t kept up to date with what decent web development is then. I have an easy fix for you though. If you install my (100% free as in beer) <a\nhref=\"http://yoast.com/wordpress/seo/\">WordPress SEO plugin</a> and take 2 minutes to configure it, 1 through 4 will be taken care of for you by that plugin, automatically. But if you do that I will take that as an acceptance that there is a very <em>convenient</em> truth about SEO. I trust I&#8217;ll get to convince you that SEO is worth while, but I think the world deserves more than just a comment on your post as a counter argument to your headline, which I know you now regret.</p><p>Let this be the first step in me, and others, convincing you of the value in SEO. I very much hope to see an article from your hand in 6 to 12 months time stating you were wrong.</p><p><a\nhref=\"http://yoast.com/seo-paul-boag/\">Want SEOs to lose their job? 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Today is the first result of what might become a somewhat longer tradition: <a\nhref=\"http://yoast.com/wordpress/seo/\">WordPress SEO</a> is now a Sucuri Safe Plugin.</p><p>What this means? It means I&#8217;ve asked <a\nhref=\"http://sucuri.net/\">Sucuri</a> to do a full security review of my WordPress SEO plugin. They found a couple of small issues, which I&#8217;ve all addressed in the 1.3 release I put out earlier today.</p><p>So while 1.3 might not be a major release in terms of functionality, it is the result of quite a bit of work. If you check <a\nhref=\"http://plugins.trac.wordpress.org/changeset/632010/wordpress-seo\">this commit</a>, you&#8217;ll see a <em>ton</em> of little changes have gone into the plugin. Most of them are really minor, but all combined, they make for a better and, more importantly, safer plugin.</p><p>I plan to do more updates to my biggest plugins to fix things like this. 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There&#8217;s one issue: the developers at Automattic seem to think they&#8217;re alone in the world. In their last release, they enabled OpenGraph tags by default with no setting to disable it. Even when you already have WordPress SEO enabled and OpenGraph enabled&#8230;</p><p><a\nhref=\"http://yoast.com/jetpack-and-wordpress-seo/\">Jetpack and WordPress SEO</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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In their last release, they enabled OpenGraph tags by default with no setting to disable it. Even when you already have <a\nhref=\"http://yoast.com/wordpress/seo/\">WordPress SEO</a> enabled and OpenGraph enabled in that. This is making people freak  out everywhere as double OpenGraph tags lead to problems with Google+ and with Facebook.</p><h2>Disable OpenGraph in Jetpack</h2><p>The best solution, honestly, is to install another plugin by Mark Jaquith, called <a\nhref=\"http://wordpress.org/extend/plugins/manual-control/\">Manual Control for Jetpack</a>. This disables Jetpack automatic activation of new modules. Now you at least have to manually <em>do </em>something for stuff to break on your site when the Jetpack team decides to push new stuff.</p><p>This particular OpenGraph feature is in the Publicize module, so you&#8217;d think you could disable that, but that doesn&#8217;t seem to work. Instead, adding this line in your functions.php should fix <em>this</em> particular problem:</p><pre class=\"brush: php; title: ; notranslate\">add_filter( \'jetpack_enable_opengraph\', \'__return_false\', 99 );</pre><p>I understand that disabling OpenGraph in WordPress SEO could work too. I would recommend against that though, especially if you use our <a\nhref=\"http://yoast.com/wordpress/video-seo/\">Video SEO plugin</a> as that relies on our ability to control OpenGraph tags.</p><h2>Calling for Automattic to be more responsible</h2><p>I also want to call on <a\nhref=\"http://automattic.com/\">Automattic</a>&#8216;s Jetpack team. You guys should know better than to do stuff like this. You&#8217;ve literally cost me about half a days worth of support work now with this single release. It&#8217;d be cool if you, just like the rest of Automattic, would work <em>with</em> the community instead of against it.</p><p>I know you&#8217;re capable of it, because this line in the plugin:</p><pre class=\"brush: php; title: ; notranslate\">if ( in_array( \'facebook/facebook.php\', $active_plugins ) )\nadd_filter( \'jetpack_enable_opengraph\', \'__return_false\', 99 );</pre><p>This shows me that you <em>did</em> think about what would happen if Facebook&#8217;s plugin was active. That&#8217;s logical because people at Automattic worked on that plugin too. Now next time, please look at some of the repositories most popular plugins too and adjust accordingly. 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I wanted that checkout page to run on https, for obvious reasons: people fill out their email and, depending on their payment method, their credit card details there. That&#8230;</p><p><a\nhref=\"http://yoast.com/wordpress-ssl-setup/\">WordPress SSL setup tips &#038; tricks</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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I wanted that checkout page to run on https, for obvious reasons: people fill out their email and, depending on their payment method, their credit card details there. That deserves more security. It turned out not to be as simple as I wanted it to be, but I fixed it. This posts documents my mistakes and issues with my WordPress SSL setup in the hope of preventing you from making them.</p><p>You might think: couldn&#8217;t I just always load that image over SSL? Yes you could, but that&#8217;d be slower, which is why I chose not to do it.</p><h2>Getting an SSL certificate on your server</h2><p>This is by far the geekiest bit of this entire process, and not something I want to explain completely. In fact, I didn&#8217;t even do this myself. Just like <em>all</em> other VPS.net customers, you can get a free Comodo SSL certificate, all you have to do is file a support request for your VPS. It&#8217;s one of the reasons why I think VPS.net delivers the <a\nhref=\"http://yoast.com/articles/wordpress-hosting/\">best WordPress hosting</a> out there. BTW, they&#8217;re running a special at VPS.net, giving away Amazon gift cards for new VPSes, so if you&#8217;ve been thinking about switching, now&#8217;s a better time than any to switch to <a\nhref=\"http://yoast.com/out/vps/\">VPS.net</a>.</p><p>I had already set up the free certificate a while back, as I wanted to run my <a\nhref=\"#wordpress-admin-ssl\">WordPress admin over https</a>, but I decided to go for a <a\nhref=\"http://en.wikipedia.org/wiki/Extended_Validation_Certificate\">Extended Validation certificate</a> today. This is a certificate that doesn&#8217;t just show an SSL icon in the browsers location bar but actually gives a green background for it and adds the company&#8217;s name, like so:</p><p><img\nclass=\"alignnone size-full wp-image-56011\" title=\"extended validation SSL certificate\" src=\"http://cdn2.yoast.com/wp-content/uploads/2012/11/extended-validation-certificate.jpg\" alt=\"extended validation SSL certificate\" width=\"411\" height=\"300\" /></p><p>Of course this isn&#8217;t needed for every site, but I think it&#8217;s worth testing if you sell products. It provides just that bit of extra trust that can be <em>so</em> needed for online transactions.</p><h2>Next: forcing SSL on that one page</h2><p>There are plugins that can do this for you, most notably <a\nhref=\"http://wordpress.org/extend/plugins/wordpress-https/\">WordPress HTTPS</a>, but as I wanted a bit more control and understanding of what was happening, I decided to code it manually. The code consists of two bits, this bit forces the checkout page to be on https all the time and at the same time redirects all pages that do not need to be SSL to an http URL:</p><pre class=\"brush: php; title: ; notranslate\">function yst_ssl_template_redirect() {\n	if ( is_page( 123 ) &amp;&amp; ! is_ssl() ) {\n		if ( 0 === strpos($_SERVER[\'REQUEST_URI\'], \'http\') ) {\n			wp_redirect(preg_replace(\'|^http://|\', \'https://\', $_SERVER[\'REQUEST_URI\']), 301 );\n			exit();\n		} else {\n			wp_redirect(\'https://\' . $_SERVER[\'HTTP_HOST\'] . $_SERVER[\'REQUEST_URI\'], 301 );\n			exit();\n		}\n	} else if ( !is_page( 123 ) &amp;&amp; is_ssl() &amp;&amp; !is_admin() ) {\n		if ( 0 === strpos($_SERVER[\'REQUEST_URI\'], \'http\') ) {\n			wp_redirect(preg_replace(\'|^https://|\', \'http://\', $_SERVER[\'REQUEST_URI\']), 301 );\n			exit();\n		} else {\n			wp_redirect(\'http://\' . $_SERVER[\'HTTP_HOST\'] . $_SERVER[\'REQUEST_URI\'], 301 );\n			exit();\n		}\n	}\n}\nadd_action( \'template_redirect\', \'yst_ssl_template_redirect\', 1 );</pre><p>If you&#8217;re sure the URL will always be &#8220;clean&#8221;, as in, without parameters, this can be even simpler, but in this case I needed it to work with the URL parameters that <a\nhref=\"http://yoast.com/selling-wordpress-plugins/\">Easy Digital Downloads</a> uses. The number 123 is the ID of the checkout page, you should of course replace with your own page ID if you use this code.</p><p>Now we also want get_permalink to return the right URL, so let&#8217;s filter its output:</p><pre class=\"brush: php; title: ; notranslate\">function yst_checkout_page_ssl( $permalink, $post, $leavename ) {\n	if ( 123 == $post-&gt;ID )\n		return preg_replace( \'|^http://|\', \'https://\', $permalink );\n	return $permalink;\n}\nadd_filter( \'pre_post_link\', \'yst_checkout_page_ssl\', 10, 3 );</pre><p>This way if something links to the checkout page, the redirect isn&#8217;t even needed as the link is already an https link.</p><h2>MaxCDN, W3 Total Cache &amp; SSL: a golden trio</h2><p>My favourite <a\nhref=\"http://yoast.com/articles/cdn-wordpress-maxcdn/\">WordPress CDN provider MaxCDN</a>, works great with W3 Total Cache. It does so even with SSL, <em>if</em> you know how to set it up. It&#8217;s very bloody simple too once you know it: for each CNAME, you enter not just the CNAME, but you follow it by a comma, and then enter the SSL version. For me, this looks like this (click for larger version):</p><p><a\nhref=\"http://cdn.yoast.com/wp-content/uploads/2012/11/w3tc-maxcdn-ssl.jpg\"><img\nclass=\"alignnone size-large wp-image-55907\" title=\"WordPress SSL Setup: W3TC MacCDN SSL settings\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/11/w3tc-maxcdn-ssl-535x296.jpg\" alt=\"WordPress SSL Setup: W3TC MacCDN SSL settings\" width=\"535\" height=\"296\" /></a></p><p>This settings makes W3 Total Cache use the first hostname for http requests, and the second one for https. With a rather image heavy site like this one that&#8217;s a golden thing.</p><h2>Broken SSL: fixing links in theme files</h2><p><img\nclass=\"alignright\" title=\"broken SSL\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/11/broken-ssl.jpg\" alt=\"broken SSL\" width=\"90\" height=\"29\" />If you load a page over SSL, all the other files that are loaded on that page should <em>also</em> be loaded over SSL for it to not be &#8220;broken&#8221;. This means that every single image, javascript file, stylesheet etc. needs to be loaded over SSL. WordPress will fix a <em>lot</em> of this for you, but you&#8217;ll probably encounter some issues, as did I, causing a broken SSL icon in the location bar, as shown above here.</p><p>In my case, within my theme&#8217;s stylesheet, I was loading a <a\nhref=\"http://www.google.com/webfonts\">google web font</a> file. That shouldn&#8217;t be an issue, of course, but I was loading that font file over http, instead of using what&#8217;s called a <strong>protocol relative link</strong>. Every time you&#8217;re embedding images, javascript or CSS files, you should be using a protocol relative link. Instead of linking to:</p><p><code>http://fonts.googleapis.com/css?family=Source+Sans+Pro:400,600</code></p><p>I&#8217;m now linking to:</p><p><code>//fonts.googleapis.com/css?family=Source+Sans+Pro:400,600</code></p><p>As you can see, I left out the http:, this will make the browser use the current protocol to fetch that file. This means that when a user is on plain http, it&#8217;ll use that, which is faster, but if the user is on https, it&#8217;ll use the safe https link.</p><h2 id=\"wordpress-admin-ssl\">Bonus: WordPress SSL setup for the admin panel</h2><p>Now that you&#8217;ve set all this up, you might as well use that SSL certificate for your admin too. That part is actually pretty easy. Just drop this in the <em>wp-config.php</em>:</p><pre class=\"brush: php; title: ; notranslate\">define(\'FORCE_SSL_ADMIN\', true);</pre><p>That&#8217;ll force the entire admin over SSL, which is what you want in most cases. If that is too slow for you though, you could also decide to just force the login page over SSL:</p><pre class=\"brush: php; title: ; notranslate\">define(\'FORCE_SSL_LOGIN\', true);</pre><p>This will force the login and registration pages to be SSL. I think you should go for the first option though, and run your entire admin over SSL.</p><h2>Conclusion: WordPress SSL setup is easy, do it!</h2><p>With all these tips, there&#8217;s really no reason anymore why you couldn&#8217;t run <em>any</em> page where a user submits private data on SSL. 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Vippy\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"http://feedproxy.google.com/~r/joostdevalk/~3/xy9iuCVh1bk/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"http://yoast.com/video-seo-for-wistia-vippy/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 13 Nov 2012 11:45:29 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:9:\"WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"http://yoast.com/?p=55142\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:774:\"<p>As promised in my post yesterday, today marks the day for a new release of my Video SEO plugin. This one brings support for yet another few plugins and some more: two new video hosting platforms: Wistia and Vippy. Wistia support: embedding and SEO The support for Wistia that is added in this release was on the&#8230;</p><p><a\nhref=\"http://yoast.com/video-seo-for-wistia-vippy/\">Video SEO for Wistia &#038; Vippy</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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This one brings support for yet another few plugins <em>and</em> some more: two new video hosting platforms: Wistia and Vippy.</p><h2>Wistia support: embedding <em>and</em> SEO</h2><p><img\nclass=\"alignright size-full wp-image-55143\" title=\"Wistia logo\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/11/wistia-logo-e1352799587361.png\" alt=\"Wistia logo\" width=\"200\" height=\"54\" />The support for <a\nhref=\"http://wistia.com\">Wistia</a> that is added in this release was on the list from day one of this plugins release. It was one of the most highly requested video platforms to be supported, but there was an issue: there&#8217;s no official Wistia plugin other than a small thing that preserves the embed code from being mangled, even though Wistia itself <em>does</em> support oEmbed.</p><p>So I decided to go the extra mile and add oEmbed support for Wistia through the plugin, which, in itself is fairly easy. But then I found out that oEmbed in WordPress really has <em>no</em> way to filter the URL you&#8217;re sending to the video provider, and I needed to add variables to get the SEO version of the embed code. A lot of thinking later, I decided, heck, let&#8217;s try it with the normal embed code. And it worked, miraculously, Google found it and properly showed it as a video.</p><p>WordPress 3.5 adds a filter for the oEmbed URL, which means that when you use a URL in the editor, I can add parameters to that to further optimize, so we&#8217;ll do that further down the line. For now, this update makes it easy to embed Wistia videos, just drop the URL to the video on one line and it should embed the video properly, recognize it in Video SEO and do all the optimization for you. Gotta love simplicity.</p><h2>Vippy support</h2><p><img\nclass=\"alignright size-full wp-image-55149\" style=\"padding: 5px;\" title=\"Vippy logo\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/11/logo-vippy.png\" alt=\"Vippy logo\" width=\"116\" height=\"45\" />Another video platform that had been requested literally on day one of the plugin being released was <a\nhref=\"http://vippy.co/\">Vippy</a>, requested by my SEOktoberfest buddy Geir. His colleague from <a\nhref=\"http://www.metronet.no/\">Metronet</a>, well known WordPress developer Ronald Huereca, patched the plugin to automatically support Vippy when the <a\nhref=\"http://wordpress.org/extend/plugins/vippy/\">Vippy WordPress plugin</a> is being used.</p><h2>Supported plugins &amp; themes</h2><p>This release adds support for two video embedding plugins, <a\nhref=\"http://wordpress.org/extend/plugins/fv-wordpress-flowplayer/\">FlowPlayer</a> and <a\nhref=\"http://www.tipsandtricks-hq.com/wordpress-video-lightbox-plugin-display-videos-in-a-fancy-lightbox-overlay-2700\">WP Video Lightbox</a>. Which means we now support 12 video plugins. 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A lot of people have asked me about the how and why of the selling and I thought it&#8217;d be a good idea to outline that in a post. Why sell premium WordPress plugins? Of course we got some&#8230;</p><p><a\nhref=\"http://yoast.com/selling-wordpress-plugins/\">Why &#038; how we sell premium WordPress plugins</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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Unfortunately there are still people in the WordPress community who think everything should be free. What they don&#8217;t understand is that not everything <em>can</em> be free.</p><p>I&#8217;m the author of several <em>highly</em> popular WordPress plugins. My <a\nhref=\"http://yoast.com/wordpress/google-analytics/\">Google Analytics plugin</a> is nearing 4 million downloads and my <a\nhref=\"http://yoast.com/wordpress/seo/\">WordPress SEO plugin</a> has over 2.5 million downloads. They&#8217;re both free. I&#8217;m not saying making those free plugins hasn&#8217;t made me any money, of course it has. There are some (though few) <a\nhref=\"http://yoast.com/donate/\">donations</a>, there are people ordering <a\nhref=\"http://yoast.com/hire-us/website-review/\">website reviews</a>, hiring me as a consultant etc. But we&#8217;d make more money if we didn&#8217;t release those plugins. That&#8217;s the cold and harsh reality. I&#8217;m not willing to stop releasing those plugins though. I&#8217;ve always said they&#8217;ll be free and I want to keep those that I&#8217;ve released for free, free.</p><p>Other plugins though, like the <a\nhref=\"http://yoast.com/wordpress/video-seo/\">Video SEO plugin</a>, require a bit more support and continuous updating to work with video networks, new embed codes, changes from Google, etc. When I was looking at what needed to be done for that, I knew that releasing it for free was not going to be a viable option. Which is why we made it premium. Some people think its price tag $89 is too much. Well, in that case, you&#8217;re not seeing the value yet and I probably need to explain better. Anyone who knows what this kind of search traffic is worth to their site knows that $89 is dirt cheap.</p><h3>Making money directly == more time to invest in development</h3><p>Getting paid to develop a plugin means you can invest more time. I don&#8217;t have to make my money doing consulting on the side now, working on those plugins is paying for itself. This means development on these plugins accelerates quite a bit. I&#8217;ve been able to add support for a nice list of video embedding plugins to the Video SEO plugin because of that and the next version, due tomorrow, will add two new video hosting providers, <a\nhref=\"http://wistia.com/\">Wistia</a> and <a\nhref=\"http://vippy.co/\">Vippy</a>.</p><p>I can honestly say that this has done very well for us. The plugin has made us a nice amount so far and users seem to be very happy. Reviews like <a\nhref=\"http://www.stateofsearch.com/yoast-wordpress-video-seo/\">this one from Bas</a> and this tweet from Bryan make me very happy and proud:</p><blockquote\nclass=\"twitter-tweet\" width=\"550\"><p>1 week after implementing the Yoast Video SEO for WordPress + SEO plugin &amp; ranking high with video thumbnails for important phrases! Use it!</p><p>&mdash; Bryan Eisenberg (@TheGrok) <a\nhref=\"https://twitter.com/TheGrok/status/265449264719740928\" data-datetime=\"2012-11-05T13:43:31+00:00\">November 5, 2012</a></p></blockquote><p><script async src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script></p><p>You now know the why, on to the how:</p><h2>How we sell premium WordPress plugins</h2><p>When I decided I wanted to go premium, I needed an infrastructure to sell those plugins. I looked at ThemeForest / CodeCanyon and several other marketplaces. All of them wanted an extraordinary percentage of sales, considering how much extra sales I estimated they would add. Of course I do have a head start, being in this industry for a while and having been blogging on this blog for at least 7 consecutive years.</p><p>So, I decided to go self hosted. I tried several ecommerce plugins and while each had their benefits, they all failed to do well what I needed them to do best: deliver digital goods. All of them failed, until I found <a\nhref=\"https://easydigitaldownloads.com?ref=115\">Easy Digital Downloads</a>.</p><p>This plugin was built with the exact purpose of what I needed to do in mind, and built by a coder who actually knows how to write decent code, Pippin Williamson. He has a good model around it too, the core plugin is free and can be found on WordPress.org, while he has a <a\nhref=\"https://easydigitaldownloads.com/extensions/?ref=115\">growing set of extensions</a> of which some are premium.</p><p>The first ones you&#8217;ll want to grab are for payment gateways. I&#8217;m not in the US, so I can&#8217;t use Stripe, unfortunately, which left me with PayPal (which is built-in and free) and Moneybookers. It&#8217;s not ideal, so I&#8217;m trying to figure out a better solution, if you have ideas, do let me know in the comments.</p><p>I use another one of these premium extensions, the <a\ntitle=\"Software licensing extension for Easy Digital Downloads\" href=\"https://easydigitaldownloads.com/extension/software-licensing/?ref=115\">software licensing</a> one, to generate my license keys and several others to perform various other tasks and tricks, like a MailChimp extension to sign people up to my mailing list when they buy, an AWS S3 extension to host my files on Amazon, etc. etc.</p><p><a\nhref=\"https://easydigitaldownloads.com/extension/google-analytics-ecommerce-tracking/?ref=115\"><img\nclass=\"alignright size-full wp-image-54983\" title=\"Google Analytics eCommerce tracking for Easy Digital Downloads\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/11/ga-edd-logo.png\" alt=\"Google Analytics eCommerce tracking for Easy Digital Downloads\" width=\"263\" height=\"164\" /></a>In fact, I even wrote my own, an extension to track sales in Google Analytics ecommerce tracking, which is now <a\nhref=\"https://easydigitaldownloads.com/extension/google-analytics-ecommerce-tracking/?ref=115\">for sale for $15 on the EDD site</a>. It has allowed me to optimize my sales process already, and if you start selling, I hope it&#8217;ll help you too. The fact that it was relatively easy to write this extension is a testament to how well written Easy Digital Downloads is.</p><h2>Conclusion: use Easy Digital Downloads &amp; sell!</h2><p>If you&#8217;ve ever considered selling plugins or ebooks or other digital goods, this is the plugin you need <em>and</em> it&#8217;s written by the kind of guy you want to rely on. Pippin has been tremendously good in support and has given some very smart advice.</p><p>Also, I can definitely recommend selling plugins. It&#8217;s funny and a bit sad at the same time, but I realized the other day that while I get abusive, support demanding emails for my free plugins on a <em>daily</em> basis, each and every paid user that needed support has been great to work with. It&#8217;s as though when people pay for stuff, they respect that you have a job to do, whereas some free plugin users seem to not think about <em>you</em> at all. Loads of people have been telling me I should charge for my WordPress SEO plugin. I won&#8217;t, but it&#8217;s good to know that there are a lot of people willing to pay for my work.</p><p>We&#8217;re <em>very</em> close to releasing our second premium plugin, one that is geared towards <a\nhref=\"http://yoast.com/wordpress/local-seo/\">Local SEO</a>, make sure you sign up for the newsletter on the right or below this post to get news about that and the other cool stuff we have planned.</p><p>I would love to hear what you think of all this, let me know in the comments!</p><p><a\nhref=\"http://yoast.com/selling-wordpress-plugins/\">Why &#038; how we sell premium WordPress plugins</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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People are actively searching for video content quite often, make sure they can find yours!</p><p>That last tip and the fact that you shouldn&#8217;t have <em>too</em> much content actually got me thinking: my page analysis functionality in my <a\nhref=\"http://yoast.com/wordpress/seo/\">WordPress SEO plugin</a>, which is needed for my <a\nhref=\"http://yoast.com/wordpress/video-seo/\">Video SEO plugin</a>, is actually giving you slightly the wrong hints in that regard, as it urges you to write longer copy, when a bit shorter copy would actually be beneficial. So I decided to fix that. If you have the latest version of both plugins, the page analysis functionality will now give you hints about the length of your copy <em>and</em> it will hint you to use the word video in your title.</p><p>This means you might get a notice like this (click for larger version):</p><p><a\nclass=\"thickbox\" href=\"http://cdn.yoast.com/wp-content/uploads/2012/10/video-warning.png\"><img\nclass=\"alignnone size-large wp-image-52825\" title=\"Video SEO notices\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/10/video-warning-535x38.png\" alt=\"Video SEO notices\" width=\"535\" height=\"38\" /></a></p><p>If you have any other ideas of checks I could add to make it easier for you to optimize your videos, do let me know in the comments!</p><p><a\nhref=\"http://yoast.com/video-not-showing-search-results/\">Video not showing in search results: why?</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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If you do not use them yet, you most definitely should. I’m using custom dashboards to measure SEO, PPC, ROI, conversions and more. I also made a custom dashboard for WordPress blogs using Yoast’s Google Analytics for WordPress plugin. I&#8230;</p><p><a\nhref=\"http://yoast.com/google-analytics-dashboard/\">Google Analytics Dashboard for WordPress Blogs</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/jeroen/\">Jeroen van Eck</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a\nhref=\"http://yoast.com/wordpress-hosting/\">WordPress hosting</a>!</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Jeroen van Eck\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:6513:\"<p><img\nclass=\"alignright size-full wp-image-46002\" title=\"Google Analytics Dashboard for WordPress blogs\" src=\"http://cdn2.yoast.com/wp-content/uploads/2012/09/FI_GAforWP.png\" alt=\"Google Analytics Dashboard for WordPress blogs\" width=\"203\" height=\"137\" />One of the great new features of the ‘new Google Analytics’ are the custom dashboards. If you do not use them yet, you most definitely should. I’m using custom dashboards to measure SEO, PPC, ROI, conversions and more. I also made a custom dashboard for WordPress blogs using Yoast’s <a\nhref=\"http://yoast.com/wordpress/google-analytics/\">Google Analytics for WordPress plugin</a>. I already shared it in Dutch on <a\nhref=\"http://www.jeroenvaneck.com/\">my own blog</a>, but Joost asked me to share it with his readers as well. So here it is.</p><h2>About the dashboard</h2><p>This dashboard is meant to give a quick insight into all the important things you want to know about your blog at any given time. First of all I’d like to explain some metrics I’ve chosen to use in this dashboard. Firstly I chose to use visits instead of visitors because you also want to know when someone visits your blog multiple times. Secondly I chose to use unique page views instead of page views because I want to know how many people read my posts, not how many times they are read. Thirdly with this dashboard I tried to create insights into metrics about posts instead of metrics about all pages.</p><h2>How to build this dashboard</h2><p>First of all this dashboard of course contains a section regarding the most important core metrics. In this case I chose to include widgets containing the number of visits, the number of new visitors, a graph of the number of visits over the chosen period, the pages per visit and the average time on site. So far: nothing special. These widgets you can create without filtering any data.</p><h2>Google Analytics for WordPress</h2><p>For the following sections you need to use the Google Analytics for WordPress plugin. The plugin will allow you to use custom variables to track post types, authors, categories and tags. In the settings of the plugin you can activate them in Custom Variable Settings (in advanced settings). These settings allow you to show the interesting data for your dashboard. Depending on which Custom Variables you use you have to tweak your dashboard. For this dashboard we’ve used the following settings:</p><p><a\nclass=\"thickbox\" href=\"http://cdn2.yoast.com/wp-content/uploads/2012/09/custom-variable-settings-yoast.jpg\"><img\nclass=\"alignnone size-large wp-image-45997\" title=\"Custom Variable Settings Yoast\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/09/custom-variable-settings-yoast-536x389.jpg\" alt=\"Custom Variable Settings Yoast\" width=\"536\" height=\"389\" /></a></p><p>When you use different settings you have to check which variable is saved in which custom variable key.<br\n/> With these settings you are able to count the number of posts read on your blog and the most read posts. Because the plugin creates a custom variable containing the post type for each post that has been viewed you only need to filter the pages containing any kind of post type.</p><p>The widget settings for the number of posts read will look like this:</p><p><a\nclass=\"thickbox\" href=\"http://cdn3.yoast.com/wp-content/uploads/2012/09/number-of-posts-read.jpg\"><img\nclass=\"alignnone size-large wp-image-46001\" title=\"Number of posts read\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/09/number-of-posts-read-536x283.jpg\" alt=\"Number of posts read\" width=\"536\" height=\"283\" /></a></p><p>The widget settings for the most read posts will look like this:</p><p><a\nclass=\"thickbox\" href=\"http://cdn3.yoast.com/wp-content/uploads/2012/09/most-read-posts.jpg\"><img\nclass=\"alignnone size-large wp-image-46000\" title=\"Most read posts\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/09/most-read-posts-536x309.jpg\" alt=\"Most read posts\" width=\"536\" height=\"309\" /></a></p><p>The other custom variables created by the plugin allow you to show a few other interesting numbers. 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But let me show you what it means if it works well; if you tweet an article from this site, you&#8217;ll see a normal tweet with a new &#8220;View Summary&#8221; link:</p><p><img\nclass=\"alignnone size-full wp-image-45983\" title=\"Tweet with summary button\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/09/tweet-summary-button.png\" alt=\"Tweet with summary button\" width=\"513\" height=\"88\" /></p><p>When you click that View summary link, the link &#8220;expands&#8221; and you&#8217;ll see this, the complete Twitter Card:</p><p><img\nclass=\"alignnone size-full wp-image-45982\" title=\"Expanded Twitter Card\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/09/twitter-expanded-twitter-card.png\" alt=\"Expanded Twitter Card\" width=\"513\" height=\"314\" /></p><p>As you might notice my Twitter account is there twice, the top one is because I&#8217;m the author of that article, the second one is because I set the @yoast account as the main account for this site. So if you see an article tweeted that&#8217;s been written by Michiel, you&#8217;ll see his twitter account on top and the main @yoast account in the bottom:</p><p><img\nclass=\"size-full wp-image-45984 alignnone\" title=\"Twitter Card Michiel\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/09/twitter-card-michiel.png\" alt=\"Twitter Card Michiel\" width=\"448\" height=\"187\" /></p><h2>Can I have Twitter Cards for my site?</h2><p>I know you&#8217;re asking yourself that question. I tested some sites that are running my SEO plugin on which I knew the Twitter Cards implementation in it is activated, but unfortunately couldn&#8217;t find any working examples outside of my own site yet. It seems that you really have to <a\nhref=\"https://dev.twitter.com/form/participate-twitter-cards\">apply to participate</a> with your site next to having the functionality active on your site (you can activate it on the SEO -&gt; Social menu).</p><p>So, the next step is another update of my SEO plugin which improves a bit on the current Twitter Card implementation now that I can test properly, expect that somewhere early next week. This update will also rely on OpenGraph when activated too where possible so you don&#8217;t have another 10 lines of Twitter meta data but instead only 3 or 4 lines for Twitter and the rest of the data coming from OpenGraph. Looking forward to seeing this work on other sites that run my SEO plugin!</p><p><a\nhref=\"http://yoast.com/twitter-cards-in-action/\">Twitter Cards in action</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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Then, when you&#8217;re like me, you try to figure out what caused that and once you figure it, you think &#8220;d0h!&#8221;. You&#8217;d think the people at Twitter would know better than to use relative URLs or even worse, a HOST header to determine the domain, resulting in this result when you search for my name:</p><p><img\nclass=\"aligncenter size-full wp-image-45910\" title=\"yoast - twitter\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/08/yoast-twitter.png\" alt=\"yoast - twitter\" width=\"522\" height=\"83\" /></p><p>Relative URLs stink. They really do. All sorts of SEO problems on the web are caused by the use of relative URLs in links, canonicals and more. We find issues with them in our <a\nhref=\"http://yoast.com/hire-me/website-review/\">website reviews</a> on a regular basis, but as you can see bigger sites like Twitter also have massive issues because of them. I&#8217;ll try to explain why you shouldn&#8217;t use them and what you could do instead, as it might be simple things like this that hold you back from performing well with your website.</p><h2>What are relative URLs?</h2><p>Relative URLs are all URLs that do not contain a fully qualified domain name and path, but instead just the path or a portion of the path. So when your website is example.com, you could be linking to your contact page from your homepage like this:</p><pre class=\"brush: xml; title: ; notranslate\">&lt;a href=&quot;contact.html&quot;&gt;Contact&lt;/a&gt;</pre><p>And back to your homepage from your contact page like this:</p><pre class=\"brush: xml; title: ; notranslate\">&lt;a href=&quot;/&quot;&gt;Home&lt;/a&gt;</pre><p>The / refers to the directory / on the domain. So even when you&#8217;re three levels deep in a directory structure, linking to / would link to the frontpage. Lastly, when you&#8217;re on the corporate page of your about section, for instance <em>example.com/about/corporate.html</em>, you could link to your contact page like this:</p><pre class=\"brush: xml; title: ; notranslate\">&lt;a href=&quot;../contact.html&quot;&gt;Contact&lt;/a&gt;</pre><p>All the resulting URLs are calculated by your browser based on the base URL. By default, this is the current URL that&#8217;s in your location bar, but using the <code>base</code> element, you could set it to something else, like this:</p><pre class=\"brush: xml; title: ; notranslate\">&lt;base href=&quot;http://www.example.com/subdirectory/&quot;&gt;</pre><p>Doing this would make the second link above, the link to /, resolve to <em>http://www.example.com/subdirectory/</em>.</p><p>This was all fine when HTML was invented and websites consisted of real static HTML pages in directory structures. Now though, most of the web is built with content management systems, changing URLs is easier and some URLs might behave differently than what you&#8217;d expect. Because of that, relative URLs can cause a few different types of issues, all of which can be pretty detrimental for your SEO and your server performance.</p><h3>Why are relative URLs still being used?</h3><p>Relative URLs are often used because developers have a test environment on another hostname and it makes it easy for them to move stuff between their test environment and their live environment. Other reasons include that it&#8217;s &#8220;just easier in website maintenance&#8221;. They&#8217;re also, in my opinion falsely, <a\nhref=\"http://www.websiteoptimization.com/speed/tweak/relative/\">promoted</a> by some websites about site speed because they&#8217;re &#8220;shorter&#8221; and thus &#8220;faster&#8221;.</p><p>In reality, all of these reasons are false when you look at the bigger picture. The few minutes a developer might save by using relative URLs are offset by countless hours an SEO might be spending to solve the issues caused.</p><h2>Some of the problems caused by relative URLs</h2><p>Issues caused by the use of relative URLs are vast and plentiful, and any seasoned SEO can probably give you a few examples of clients that have had huge losses because of them. Let me show you a couple of them:</p><h3>A completely indexed test environment</h3><p>When you have a menu structure that relies on relative URLs, one wrong link in your content to your test environment would cause the entire test environment to be spidered and indexed, causing massive <a\nhref=\"http://yoast.com/articles/duplicate-content/\">duplicate content issues</a>. This happens more often than you think, in fact, have you checked whether the test environment you used to test your last few development projects are indexed by Google? I bet some of you will now find out that they are indexed.</p><h3>Spider traps</h3><p>Most of the times I&#8217;ve found what we call &#8220;spider traps&#8221; they&#8217;re caused by wrongly used relative URLs. Let me show you an example: a site linking to ./example instead of ../example/, from the /contact/ page. A link to ./ means you&#8217;re linking to the current directory. When the current URL ends in /contact/ this means that a link to ./example/ resolves to /contact/example/. So clicking that link would take me to http://www.example.com/contact/example/, if your CMS is set up to serve the same page for /contact/example/ as it serves for /contact/, which is a <em>very</em> common case, you&#8217;ll now have a spider trap. Because that /content/example/ page also links to ./example/, which now resolves to /contact/example/example/, which then links to ./example/ again and thus links to /contact/example/example/example/ etc. etc. etc. You probably get the issue, and I hope you also understand why this could be <em>very</em> detrimental for your search engine rankings.</p><p>These kinds of issues are <em>very</em> easily found using a tool like <a\nhref=\"http://www.screamingfrog.co.uk/seo-spider/\">Screaming Frog</a>, which I think every webmaster should have in its arsenal.</p><h3>Relative canonical URLs</h3><p>Issues can also be caused by using relative canonical URLs. A <a\nhref=\"http://yoast.com/canonical-url-links/\">canonical URL</a> is supposed to link to the &#8220;perfect&#8221; URL for a piece of content on your website. If you use a relative link and also have a subdomain or test environment that&#8217;s indexed, you suddenly have several versions of a piece of content that all proclaim themselves as the canonical version of that piece of content&#8230; You can understand a search engine having a hard time dealing with this.</p><h4>A little knowledge is a dangerous thing&#8230;</h4><p>At Twitter, they figured out that they shouldn&#8217;t use relative canonicals. So a developer there thought he was smart and probably defined the domain part of the canonical URL using the HOST header information. This causes the very issue that I talked about in the introduction above, because now the IP result in the screenshot above has a canonical URL pointing to itself, causing Google to show Twitter&#8217;s IP&#8217;s in search results everywhere instead of the proper domain&#8230;</p><h3>Protocol-relative URLs</h3><p>Another issue is the so-called protocol relative URL. This is a URL that leaves of the http:// or https:// bit. This type of relative URL does have its uses, but it should not be deployed outside of those useful cases. The useful cases are when it&#8217;s used inside JavaScript or CSS, so files are served over the same protocol as the current page, especially because when you&#8217;re on a https URL, serving anything over http basically breaks the security. Using protocol relative URLs within links or canonical URLs is a <em>very bad idea</em> though, because you can still have duplicate content issues between http and https versions of a website.</p><h2>The solution</h2><p>WordPress core has this solution solved in a very nice way, using a couple of solutions:</p><h3>Absolute URLs everywhere</h3><p>Whenever WordPress outputs a URL, it&#8217;s always a full, absolute URL. For the domain name part of that it uses the domain you set in the General settings. This is the type of solution everyone should use: the domain name should be in a configuration file, this would allow you to still easily migrate between development environment and live environment by just using different configuration files.</p><h3>Canonical Redirects</h3><p>Whenever WordPress detects that you are on a specific article but are not using the proper &#8220;canonical&#8221; URL, it&#8217;ll try to 301 redirect you to the correct version. For the cases when it doesn&#8217;t detect this (it for instance ignores query parameters added to the URL), there is:</p><h3>The canonical link URL element</h3><p>When you&#8217;re on a single post or page, WordPress puts out a <a\nhref=\"http://yoast.com/canonical-url-links/\">canonical link element</a>, based on what the URL of the current article should be, irregardless of what&#8217;s in your browsers location bar. My <a\nhref=\"http://yoast.com/wordpress/seo/\">WordPress SEO plugin</a> extends this functionality to display canonical link elements just about everywhere within WordPress, and you should do this in your CMS too.</p><h2>Conclusion</h2><p>Twitter&#8217;s issue could be rather easily resolved, as we&#8217;ve discussed, by using proper absolute URLs everywhere in their code. There are no real good arguments against not doing that. While Twitter is not a direct e-commerce site and might not have the biggest of issues with losing a bit of traffic, I&#8217;ve had issues with relative URLs and relative canonicals at clients that have cost those clients upwards of a hundred thousand euro&#8217;s. The very small gain in web development time, if any, is never, ever, worth that.</p><p>So you should be using absolute URLs at all times, canonical redirects when possible and canonical link elements should ideally be on every page you serve out. 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One of those is a redesign, which is now live. We&#8217;re finally using the theme framework we&#8217;ve been recommending to others for ages: StudioPress&#8217; Genesis. We used an external developer for most of the development, just because I&#8217;m too pressed for time myself and didn&#8217;t want&#8230;</p><p><a\nhref=\"http://yoast.com/redesign-and-more/\">Redesign and more :)</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a\nhref=\"http://yoast.com/wordpress-hosting/\">WordPress hosting</a>!</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Joost de Valk\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:2569:\"<p><img\nclass=\"alignright size-full wp-image-45895\" title=\"yoast redesign\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/08/yoast-redesign.png\" alt=\"yoast redesign\" width=\"347\" height=\"156\" />Yoast keeps changing and growing in many, many ways. One of those is a redesign, which is now live. We&#8217;re finally using the theme framework we&#8217;ve been recommending to others for ages: <a\nhref=\"http://yoast.com/out/genesis/\">StudioPress&#8217; Genesis</a>. We used an external developer for most of the development, just because I&#8217;m too pressed for time myself and didn&#8217;t want this to wait. His name is <a\nhref=\"http://www.billerickson.net/\">Bill Erickson</a> and he comes <em>highly</em> recommended, he&#8217;s been an absolute pleasure to work with.</p><p>I hope you like it, a longer story on the how and why of this will come soon, as we make sure we&#8217;ve fixed all small bugs.</p><h2>Other changes at Yoast</h2><p>But there&#8217;s more&#8230; While we work on the new design, we can also tell you that we&#8217;ve actually hired a part-time designer, who&#8217;ll be joining us September 1st to start out several new projects. 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